There’s been plenty of hot air lately over the notion of whether we have another tech bubble on our hands. Like most topics these days, much of this is driven by the need to talk about something to fill airtime and drive clicks.
For those who run their own business, going into a new year is the perfect opportunity to reflect on your business’ direction and to set some goals for the upcoming year. Some might call these resolutions, but they are bigger than that. If you want to make 2015 your most successful year yet, setting goals and having a plan for growth is essential. Here are three ways to help ensure 2015 is a year that you look back on fondly when considering your business’ achievements.
The use of colour is a persuasive and significant aspect of marketing. Ask any professional promotion and marketing companies, such as The Print Group, and they will confirm the importance of strategic colour selection in influencing customer opinions and perceptions of products.
Colours Do Not Always Produce the Same Effects
Although colours can influence us in particular ways, personal preferences, the experiences we have had, cultural considerations and many other factors influence our responses to colours, so no two people’s reactions to colours in advertising will be identical.
The world moves faster than it ever has before. For businesses to thrive in the 21st century, the only option is to embrace change. Troublingly, precious few organisations are keeping strict a pace with today’s rapidly evolving technology. In order for a business to differentiate itself, it must be able to harness cutting edge technologies and build a strong strategic formula around them. But which will be of most use to you and your business? Here are a few of the top contenders.
The Surface tablet is a pretty good device, but this device and the fear of tablets and mobile phones led Microsoft to create the truly terrible Windows 8 operating system. The notion that a powerful desktop needed to be reduced to tiles you touched on a screen and dumbed down programs resulted in a pathetic user experience. Solid programs like Skype disappeared, and lame mobile versions with few features showed up instead.
The staggering stupidity of this company under Steve Ballmer has led to countless misteps in the PC and operating system market. Will the ineptitude continue with Windows 10, or will they get this one right like they did with Windows 7?