I’m seeing some great banner ads from NBC promoting the new Jay Leno Show. The purple banners have a digital clock counting down the hours, minutes and seconds till the next episode that evening. The time element is something I thought we’d see much sooner in the online ad world. It’s very easy to program these things, and you can target the ads based on time zones to avoid any confusion.

Imagine using this concept for breakfast, lunch and dinner. McDonalds can run ads early in the morning featuring its breakfast menu, perhaps even a coupon, and then for lunch they can begin running ads at 11 AM featuring a juicy burger.

Bars can do Happy Hour countdowns starting on Friday afternoons.

The possibilities are endless. Hopefully this will become a trend and shift even more ad dollars to the Internet.