With the ever-looming threat of drastic climate change, environmental agencies have encouraged a recent surge of awareness regarding environmental health on the population of the United States and reformed many consumers into “greenies.” These agencies market the recent movement to take better care of the earth as “going green,” and they are surrounding the population on all sides with reminders and encouragement to “live greener.” In many areas, companies are starting to follow this trend to help conserve the planet and to tap into this new-found, large market of consumers.

In New Jersey, some condo builders have taken green living to new heights. Their lofts, like so many other Jersey City condos, have moved forward into this new, greener world with fierce determination. Some properties that have incorporated green practices are receiving national recognition from companies like the Leadership in Energy and Environmental Design (LEED) for measures taken during the building’s refurbishing and remodeling. Some condo buildings feature grassy, ground-like roofs that help with carbon emissions.

Agencies like the U.S. Green Building Council hope other builders and re-modelers will notice the commendations, publicity, and high levels of social responsibility and consciousness related to creating greener real estate in the Jersey City area. It seems as if those hopes may come to fruition as other builders are looking to reconstruct or build condo properties in the area that will receive LEED certification. By viewing what other green builders have done, new players to the environment-friendly building game can find tips. Most people want to do their part by going green, and being green is a powerful marketing tool. There is a great future ahead for the Jersey City area and its real estate: a brighter, greener future.