iPad a hit with the elderly

SAN FRANCISCO - JANUARY 27: An event guest plays with the new keyboard on a Apple iPad during an Apple Special Event at Yerba Buena Center for the Arts January 27, 2010 in San Francisco, California. CEO Steve Jobs and Apple Inc. introduced its latest creation, the iPad, a mobile tablet browsing device that is a cross between the iPhone and a MacBook laptop. (Photo by Justin Sullivan/Getty Images)

BusinessWeek is reporting that the iPad is becoming a hit with the elderly, even though there aren’t hard numbers to back up the claim.

The company has sold 3.27 million iPads since its launch in April, but doesn’t break down sales figures by customer age, making it impossible to know with certainty how many seniors are buying them. Anecdotal evidence suggests it’s a hit with the elderly. Marti Weston of Arlington, Va., bought her father one for his 87th birthday in May. “This ‘book-sized’ pad has become my news and entertainment source,” her father, the Reverend Elmo Pascale, raved in a comment on Weston’s blog.

The iPad’s intuitive interface makes it appealing to senior citizens around the world, says Takahiro Miura, a researcher at the University of Tokyo: “The iPad is a good tool for the elderly because it’s very forgiving of mistakes.” Miura’s team uses computers to help train senior citizens to rejoin the workforce. “Unlike the PC, it doesn’t require prior knowledge,” he says.

This makes sense, as ease of use is a critical factor for older computer users. The device is less intimidating, and we can see the logic of seniors becoming enthralled with the device, just like younger users.

  

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