Maintaining a Successful Twitter Campaign

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Is Twitter a good fit for you?

Some time ago, I did an article on deciding if Twitter is a good fit . While it’s a simple concept, it’s really something you should take a hard look at before you decide to jump on the social bandwagon. There is a great deal of work involved in developing a successful twitter presence, and before you dive into that amount of work, you should make sure you and twitter are a good match.

I Need to Tweet, now what?

I wrote a rather thorough article on running a successful twitter campaign, but the basic ideas are:

  • Post things that are of general interest to your readership.
  • Space your posts out so that you don’t fire them all off at once.
  • Make your posts when the internet is most active.

    The problem is that it’s very time consuming to do the above. Luckily, there is a tool called “Pluggio” that does all of the above for you.

    Make your way to the links above for the full story on how to maximize your twitte coverage while minimizing your effort.

Will the real Mark Zuckerberg please stand up?

A gracious if not a bit awkward Mark Zuckerberg joined Jesse Eisenberg and Andy Samberg, who was impersonating Zuckerberg, onstage for the opening of SNL last night. It wasn’t particularly funny, but Zuckerberg sure helped his image quite a bit with the appearance.

When Playing a Game Shouldn’t Require Hours of Study, AssaultCube is for You

Many gamers cannot go long without their FPS, aka, first person shooters for those who do not know. However, many FPS games of late have been laden with simulation quest, collaboration with masses of other gamers, real or bot, and just in general more like a job than an enjoyable game.

Luckily for those gamers, there is a game called AssaultCube. Assaultcube offers a fast-paced, all out, non-stop battle for supremacy. You won’t have to hunt and search for that one elusive quest piece to end the game, and you certainly won’t be started out as a newborn player who faces quads of super troopers with Uzis just a knife to defend yourself.

An open source video game of this caliber hasn’t come along since AssaultCube came about in the first place. Although you may not spend moments gazing at the incredibly realistic surroundings, you will find yourself mesmerized by the functionality of this game, the smooth servers and the camaraderie amongst players. For the sake of other players, File zilla would be a good source to keep all codes and images for future reference. Using a reliable FTP server will ensure that your files don’t get corrupted in transmission.

AssaultCube starts you out with a bevy of highly useful weapons. Do you want to be a sniper and lurk and frag enemies that stroll by unassuming? Maybe you would rather use the shotgun that when aimed at the right place will immediately frag your enemies a foot back? Enjoy stealthy combat, break out your knife and feel free to shank the first opponent unfortunate enough to take a breather near your favorite hidey-hole.

AssaultCube doesn’t offer players the means to increase the stats of their character without manually doing so themselves. So if you prefer your FPS games to be just that, first person shooters, without all the mumbo jumbo extra side quest and sim building of your Rambo look-alike, then AssaultCube is the game for you.

OpenOffice Business Management

Business management takes a lot more than hiring, firing, meeting production, and all of those aspects that are the lifeblood of any commercial establishment. It is also vitally important to have a computer managed system of organization for many reasons.

Managing with OpenOffice

Use OpenOffice Calc to build spreadsheets, charts, diagrams, and other imperative recordkeeping documents that will run all of the most important aspects of your business.

Recording Employee Information is made easy with OpenOffice Base. It is the best way to manage everything from insurance policies to employee discounted merchandise. Bookkeeping is also easily manageable with Base.

Preparing Company Documents

OpenOffice Writer is the go-to application for all of your business writing needs. Need newsletters? Contracts on documents? Not only does the helpful walkthrough information guide you through, but once you have used Writer for a while you will find that it actually has more options than that other office program suite offers.

Outstanding Presentations

Impress for OpenOffice certainly does have impressive features. Create your own slideshow with your family pictures, or work up an Impress presentation that is sure to up your sales and secure your overhead.

And this is just a small tip of the giant iceberg that is the running your day-to-day business. What exactly though, is behind all of this? Office programs. Unless you prefer to shell out thousands of dollars to provide your employees with office programs, you may want to consider going the OpenOffice way. This office suite has far more to offer than just the run-of-the-mill options you can expect from other similar applications.

With all of its customization features on each and every application it has to offer, it is no wonder why even the largest of corporations are making the permanent switch to the open source OpenOffice suite package.

Write Your Publication in Notepad++

Are you working on your first manuscript? Is the openoffice word processor you have been using just not cutting it? Often a huge problem can be when a writer uses an office program to type in all of their most important material, and then once cut-and-pasted, this inexplicable coding pops up all over the place. The reason for this is that some office programs already have pre-set formatting within them.

This is the best reason to use Notepad++ for your editing and authoring needs. Since the Publishers themselves find it incredibly easy to import the text of their authors manuscript when it is written using Notepad++ this can also give you another brownie point in the hopes of getting your manuscript chosen in the first place. The publishers say the main perk of utilizing Notepad++ is that its ability to support tabbed resources and multiple file edits in the upper most of the application window.

Authors tend to love Notepad++ because of its optional feature that allows line numbering for each page and automatically sets them sequentially. When you add numbering using Notepad++ you will never have to worry about your former format going askew or becoming unmanageable.

Your editor will love Notepad++’s highlighting and bookmarking features. Publishers have so many manuscripts to edit that it is incredibly easy for those who are harder to understand to get set aside. Remember to use Notepad++ to add to the convenience for the person who will be reading, and ultimately judging your work. It is always imperative to do your own proof-reading and not wait until your work is on the desk of an editor to remember something you should have done.

If you plan accordingly, use Notepad++ and take the right precautions, you will succeed.

Chatting – The New Business Productivity Tool

With the growth in both global corporations and a telecommuting workforce, business is taking a turn for the technologically advanced. With free programs like Filezilla and Open Office to conduct basic tasks; the business world has the ability to go completely digital. For instance, face-to-face discussions are becoming a thing of the past. Now, the majority of communications occurs through phone calls or emails. However, playing phone tag and endless email chains can be a pain in the proverbial you-know-what. If you implement a chat function for your employees, it can be a cost-effective solution to your interpersonal communication woes!

Eliminate the Delays

With a robust chat tool, delays caused by employees waiting for responses to emails and voice messages can be drastically reduced. The vast majority of tools have a feature to indicate if the intended subject is available or away. Whenever you have an issue to discuss, the two-way communication usually resolves the problem within minutes instead of the hours that a long back-and-forth chain of emails could take. If more than two people need to be involved, create a chat room for a group meeting. Of course, a phone call would work, too, but this often comes with long distance charges and doesn’t provide a written log of the conversation. Haven’t we all thought we understood verbally only to wish we had it in writing later?

Reduce Your Costs

In the current state of the economy, every business is cutting their budget down to the bare bones. With open source chat tools like Miranda IM, X Chat, and Pidgin, this functionality doesn’t have to cost a penny. You can easily find a free download that will work with Windows, Mac OS X, or Linux machines. In fact, most open source programs are designed to function with virtually any operating system. If you’d like to customize the chat program, your IT group can make any required change according to the open source rules.

By adding a chat function to your company’s system, you can boost productivity without increasing your expenses.

Doomed technologies

Here’s an entertaining video from CNET on 5 doomed technologies, though some of the predictions seem a little off. Blu-ray and e-book readers are doomed? Those predictions seem to be off base.

On Blu-ray, of course streaming poses a big threat, but there’s always room for quality, and Blu-ray seems to offer the best picture quality.

On e-book readers, of course the iPad is more popular, but have you tried to read a long book on the iPad? It’s just not ideal, and given the cheap prices of e-book readers, I think many consumers will want both.

That said, the prediction on 3D TV seems like a winner . . .

Google and the content farms

A recent blog post from Google discusses renewed efforts to take on spam in the search results, but also goes on to say that Google will try to address the issue of content farms.

As “pure webspam” has decreased over time, attention has shifted instead to “content farms,” which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. We take pride in Google search and strive to make each and every search perfect. The fact is that we’re not perfect, and combined with users’ skyrocketing expectations of Google, these imperfections get magnified in perception. However, we can and should do better.

The issue of content farms has been in the news even more lately as Demand Media expands its growth and tries to complete an IPO. There are scores of articles covering the strategy, and you can start with this article on TechCrunch from Ashkan Karbasfrooshan from as he addresses the quality and cost issues of online content. We also addressed the issue back in 2009 when we addressed AOL’s strategy to emulate Demand Media.

Hopefully, Google is serious about this. There’s no reason a short article on a subject written by an unknown teenager for $10 should be #1 in Google ranking just because it’s posted on a URL owned by AOL or Demand Media.

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