Big Business: How to Ensure 2015 is Your Most Successful Year Yet

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For those who run their own business, going into a new year is the perfect opportunity to reflect on your business’ direction and to set some goals for the upcoming year. Some might call these resolutions, but they are bigger than that. If you want to make 2015 your most successful year yet, setting goals and having a plan for growth is essential. Here are three ways to help ensure 2015 is a year that you look back on fondly when considering your business’ achievements.

Set Goals to Expand Your Business

A bigger business comes with increased revenue, new opportunities and lucrative contracts. That’s why all business owners should make some serious plans for expanding their business in 2015. This could mean diversifying by offering a new product or service, or forming a mutually beneficial partnership with another company. For example, a business selling mobile internet plans may want to expand their offerings to include phone line rental and home phone services. Partnering with a business that offers wholesale telecommunications products for businesses to resell, such as Telcoinabox, could make this possible. Whatever goals you have in 2015, a solid action plan for growth should be a top priority.

Rethink Your Marketing

To expand your customer base, you need to spread the word about what it is you do and why people should care. That’s where marketing comes in. Revamp your current marketing efforts with a targeted plan to ensure you are effectively reaching your target market, wherever it is they may be. This means paying attention to social media channels, tweaking or updating your website (and its content) to ensure people can find you via search engines, and interacting and engaging with potential customers online – and in your local community. If you are doing all of these things already with limited success, refocus your marketing efforts based on where you are most likely to see the best chance of conversions. Marketing your most lucrative service to your ideal customers will ensure that the people you do target are worth the time and the effort.

Maintain Your Existing Network and Seek New Contacts

Making new business contacts brings new opportunities, which means making efforts to expand your existing network should be a priority. It’s not necessarily about attending networking events where there are likely to be others all trying to harvest new connections, but more about fostering relationships with influential people, with a focus on quality over quantity. This means genuine interactions before you need something, either through email, social media channels or being willing to share what you know with others. It’s also crucial to maintain relationships with former customers and colleagues so they may refer business your way in the future. Make a plan on how you will stay in touch with your existing network and how you will seek out new contacts. If you are highly visible and active in your industry, it’s likely that you won’t have to always seek out new contacts as people will come to you.

Through refocusing marketing efforts, making a commitment to foster and maintain business relationships, and looking at ways you can expand your business through new revenue streams, business owners can ensure each year is better than the last.

  

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