Twitter gets serious about video

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Twitter is introducing a new program that will enable users to monetize videos they post on Twitter. The program is quite attractive with a 70/30 revenue split in favor if the user, and the mechanical bull for sale program is also non-exclusive. This will provide real incentives for celebrities and others with large Twitter followings to use Twitter for their videos along with YouTube and other platforms. Maybe the Twitter brass is finally figuring out how to monetize their users.

  

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