Work With The Right iPhone App Development Company And Redefine Your Business

iPhone 6 side view

These days, everyone does everything on their smart phone. People are always on the lookout for an application that will boost their productivity and save them time. Whether it is an executive who runs his or her business from the road or a busy student checking to see when the next streetcar is coming by, apps are simply a part of everyday life.

If you’re going to invest the time and effort into designing your own app, it pays to partner with a mobile app design company that will take care of your entire project from start to finish. Don’t trust just any fly-by-night freelancer working in her spare time to bring your labor of love to life; if you’re going to pour blood, sweat, and tears into the conceptual stages of your app, why use an inferior mobile apps development company to develop your new iPhone application? From goal definition, to the sketching stage to research; from wireframing and storyboarding to backend definition; and finally from skinning to testing to launching — there is no denying that the app creation process is complex and fraught with potential for complication or failure. This is precisely why it is important to hire a professional mobile developer who is specialized in app design and development, and who will build a custom app custom tailored to your business and your goals. If you take a look at the research below, you’ll note that iPhone sales worldwide have increased 10,000% in the last seven years. That is an incredible number, and the numbers don’t seem to be abating. This limitless potential for growth and profitability makes your choice of mobile app developer all the more crucial.

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Steve Brill’s dumb idea

The pay wall argument heated up again at The Paley Center for Media.

The big debate over pay walls is getting down to the fine points; as opposed to grand theological, existential questions, it’s really more of a sharper dispute over the method of getting users to pay. Do you dangle carrots and hope the support follows? Or brandish a stick—perhaps a variety of sticks of different lengths? The debate played along those lines at the Paley Center on Tuesday, with the make ‘em pay side represented by Steve Brill, co-founder of startup Journalism Online, which promises to help news outlets charge for their content, and Vivian Schiller, president and CEO of non-profit NPR, arguing for making pay optional.

The most vocal panelists—the group included Buzzmachine’s Jeff Jarvis and media consultant Shelly Palmer—backed up Schiller’s contention that having a formal pay wall will only drive consumers away. In defense of the pay model, Brill contended that businesses need to run on direct money, and advertising and promotions won’t keep the lights on. Plus, he and others dismissed softer measures of coaxing money through online tip jars as being hard to count on.

Developing the pay habit: People have been exchanging cash for newspapers and magazines for decades, they just need to get back into the habit of doing so online, Brill said. In a conversation after the panel, Brill told me that the pay wall isn’t the only way to achieve that: “We believe in giving publishers a variety of options, including donations and bundling online and print. But some have this religious idea that people will be offended if you try to get them to pay for the news product. I’m just asking, ‘Who really knows?’”

“Who really knows?” Is that the best he can do? He’s trying to turn upside down a revolution in news, information and communication and he’s saying that? The debate at this point is beyond stupid.

Users are used to getting things free, but that’s only part of the reason why this will never work. Bloggers and other journalists are now used to DELIVERING the content for free. Look at a small outfit like Talking Points Memo. The quality of the content is better than that of most newspapers, and they’re growing, even in this crappy environment, and the news is free.

You can’t hide news behind a pay wall because there will also be thousands of free sources. Newspapers could charge in the past because they were the only game in town. Those days are over!

Regarding opinion pieces, your opinion no longer matters if nobody hears it or reads it. Paul Krugman has become exponentially more influential after the Times got rid of the ridiculous pay wall. The instant Krugman writes something now about health care or the economy, bloggers and news sites all over the world are linking to it. Aspiring writers and bloggers are doing everything possible to get noticed and to get LINKED. That’s how the world works now.

Newspapers have so many problems that have nothing to do with the pay model. Their costs structures are completely whacked, and yet you had supposedly smart people dumping piles of money for these dinosaurs just a couple of years ago.

If newspapers and magazines want to charge for something, they need to charge for services and delivery. Let the whole world log on to the web and see your content. Encourage everyone to link it and make it popular as hell. But, if I want the paper version, or if I want a subscription that is sent to my Kindle or any other device in a way that lets me easily read the content whether I’m online or not, then you can charge me. And guess what – I, along with most people who value news and opinion and other good content, will gladly pay for the convenience. I’d be thrilled to have all my magazine subscriptions sent to me electronically so that I don’t have to collect all my magazines before I go on to a plane. Just like books, magazines can be a hassle. Make it easy for me to consume your product, and I’ll pay for that luxury. Imagine the cool ads and sponsorship messages that can be embedded in a magazine designed for an e-book or similar devices.

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