Has Google Search been going downhill? That’s the argument in this article on TPM.
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Google’s flaws lead to Huffington’s huge payday and Demand Media’s IPO The Huffington Post sold for $315 to AOL this week, and Demand Media recently completed an IPO. In many ways, these events validate the strategy of gaming the system. Google is a beast that can be gamed, and both these operations did it very well. HuffPo is notorious for hysterical headlines and their lefty slant, but they were also very well organized and filled a void in the marketplace. In many ways they deserve their success. But, a big part of their success has to do with gaming Google’s search results. Their editors find interesting stories, do a post on it with a link back, but HuffPo usually gets all the search traffic. The other sites usually don’t complain, because links from HuffPo provide really good traffic as well. Demand Media also fills a void, as they use their own algorithm to find potential search results that need to be filled with content. Then they pay know-nothing writers (well, I guess some of them know what they are writing about) to create a short article covering the topic. AOL is even trying to copy the strategy. Many now refer to sites like Demand Media as content mills, and Google might be addressing the issue, but Demand Media has already scored their IPO and Google’s search results are littered with lame content at the top. Gaming the system pays. Posted in: Entrepreneurs, New Media, Search Tags: AOL, AOL and Demand Media, content factories, content farms, content mill, Demand Media, Google, Huffington Post, HuffPo A recent blog post from Google discusses renewed efforts to take on spam in the search results, but also goes on to say that Google will try to address the issue of content farms.
The issue of content farms has been in the news even more lately as Demand Media expands its growth and tries to complete an IPO. There are scores of articles covering the strategy, and you can start with this article on TechCrunch from Ashkan Karbasfrooshan from WatchMojo.com as he addresses the quality and cost issues of online content. We also addressed the issue back in 2009 when we addressed AOL’s strategy to emulate Demand Media. Hopefully, Google is serious about this. There’s no reason a short article on a subject written by an unknown teenager for $10 should be #1 in Google ranking just because it’s posted on a URL owned by AOL or Demand Media. Tags: AOL, AOL and Demand Media, AOL content strategy, AOL mass produced content, AOL mass production, Ashkan Karbasfrooshan, content factories, content farms, content mill, Demand Media, developing content, garbage content, Google, Google and Demand Media, low-quality content, mass-produced content, second-rate content, web content I thought the folks at Groupon were nuts to turn down Google’s offer of $6 billion, but Henry Blodget explains why. The article makes sense and it was frankly an eye-opener. Posted in: Entrepreneurs, New Media, Social Media Tags: acquisitions, Google, Groupon, Henry Blodget The battle between Google and Facebook is heating up. Google is working on “Google Me” – a social network alternative to Facebook. This article explains some of the perceived threats. It really boils down to a battle between two of the biggest titans on the web, and the decisions of these two companies will have huge implications on how we use it going forward. Google has already had a dud with Google Buzz, and it seems clear that they don’t understand the concept of social networking. They understand math and algorithms, but they seem to have little understanding of how humans interact with one another. They seem to avoid human input at all costs, always trying to solve problems with an algorithm. We’ve seen this with some of the heavy-handed tactics used by Google with users of services like Google Adsense. If Google perceives a problem with an account, that account is shut down automatically, and the user is forced to endure a bureaucratic as they implore Google to restore their account. If Google wants to compete in the social network space, they will need a team that understands this very different environment. Meanwhile, Facebook is reportedly on “lockdown” as Zuckerberg rallies his team to deal with the coming threat. The Financial Times is reporting that Google is phasing out Windows from Microsoft due to security concerns. Of course it’s not lost on all of us that this can be seen as a significant blow to Google’s biggest competitor. That said, Windows has had significant problems for years, though it remains a cash cow for Microsoft. It will be interesting to see how many more companies follow suit. Posted in: New Media Tags: Financial Times, Google, Google vs Microsoft, Microsoft, online security, Windows, Windows security Is Apple going too far with some of its restrictive policies surrounding the approval of apps, or is Apple just having a hard time setting the rules for something that exploded in popularity? I guess we’ll find out in due time as Apple’s policies evolve, but in the meantime Apple is on the receiving end of some tough criticism.
Apple is riding an incredible wave of success with iPhone apps, and things will only get more hectic with the introduction of the iPad that goes on sale tomorrow. Apple needs to redouble its efforts to control this situation in a manner that is fair to all participants. Posted in: Apps, Gadgets, Mobile, New Media, Social Media Tags: app approval policies, app store, Apple, Apple vs Google, Facebook, Google, iPad, iPad app, iPhone, iPhone app, killer apps, restrictive app approval, tablet PC Apple bans some racy apps without notice Apple has been the darling of the tech crowd for years, but will they remain so if they keep acting like dicks? Apple’s App Store has become a huge money-making opportunity for developers, but now Apple is starting to behave in a way that can piss off the developer community. Banning apps without notice, while leaving alone similar apps from huge companies like Sports Illustrated and Playboy, will definitely get some attention.
So what’s the standard here? Babes in bikinis are OK, but only if they come from a big company like SI? MG Siegler blasts Apple for its hypocrisy in a scathing post on TechCrunch, but as he points out this will probably blow over as long as Apple continues to dominate this market. That said, we’re seeing a significant backlash against their arbitrary policies. Let’s hope more people call them out on it. Posted in: Apps, Mobile, New Media Tags: app backlash, app developers, Apple, Apple app hypocrisy, Apple app policies, Apple App Store, Apple arbitrary, Apple backlash, Apple bans racy apps, Apple dicks, Apple hypocrisy, Apple parental controls, Apple screeening process, Apple screws app developers, banned bikini app, banned lingerie app, bikini app, Fred Clarke, Google, iPhone, iPhone backlash, lingerie app, MG Siegler, On the Go Girls, Playboy, Playboy app, Sexy Scratch Off, SI app, Sports Illustrated, swimsuit app, TechCrunch Google Buzz eliminates the auto-follow features following a privacy backlash Google Buzz has gotten off to a very rocky start, and the company is moving quickly to address privacy concerns resulting from its auto-follow feature. The Buzz fiasco is encouraging, however, as another example of how the privacy police can alter the development and implementation of products. As we’ve seen, the Internet can be self-correcting, as users and self-anointed watchdogs work together to police new technologies and policies that can threaten our privacy. Google is the most powerful Internet company in the world, yet they understand that they have no choice but to take these concerns seriously. This phenomenon will also strengthen our democracy and democracies (and fledgling democracies) around the world. Governments will think twice before imposing intrusive policies on their citizens. Posted in: Social Media Tags: Buzz fiasco, democracy, Google, Google Buzz, Google Buzz fiasco, privacy, privacy police, self-correcting Internet |


