The Psychology behind Different Colours Used in Advertising

The use of colour is a persuasive and significant aspect of marketing. Ask any professional promotion and marketing companies, such as The Print Group, and they will confirm the importance of strategic colour selection in influencing customer opinions and perceptions of products.

Colours Do Not Always Produce the Same Effects

Although colours can influence us in particular ways, personal preferences, the experiences we have had, cultural considerations and many other factors influence our responses to colours, so no two people’s reactions to colours in advertising will be identical.

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