Get ready for all sorts of crazy experiments as every media company searches for ways to take advantage of Twitter. Here’s the latest.
If you tuned into Fox’s re-broadcasts of Fringe and Glee last week, you would have noticed something different about the lower third of the TV screen: a stream of tweets.
Dubbed a “tweet-peat,” the experiment was a cross between DVD commentary, live chat and pop-up video, where cast and crew from the two shows sat in on each program’s repeat episode and used Twitter to provide context, clues and jokes about the on-screen content, as well as answer questions from fans via the micro-blogging service.
I have to admit, this isn’t the worst idea in the world. Think about a famous director tweeting during a premiere of his film on cable, or even a classic like The Godfather.
