Month: August 2010 (Page 2 of 2)

      Using Social Media like Sportsbook Reviews to Grow Business

      August 8, 2010 /

      The growth of social media like Facebook, Twitter, and Foursquare has often been described as a way to grow business for a company. Social media can be an inexpensive way to get a message out to an ever-growing number of people. But without a strategy, social media may not offer businesses any tangible benefits. Planning a business’s foray into social media may eliminate confusion and add more customers.

      All businesses do not need to be on all types of social media. Businesses should reach to determine which social media service contains the customers that would use the company’s services. Also it is important to see if the type of communication that is utilized on a particular social media is appropriate for the type of message that the company wants to get out. Twitter may be too brief if the business message needs to be explained a bit more in detail.

      Social media is not just for advertising. Businesses can use the various platforms to reach out to customers and potential customers to find out both what the business is doing right and what the business can do better. A company can use social media as some gamblers use sportsbook reviews sites by giving the customers the opportunity to rank services or ideas online. Besides helping the company with internal reviews, this can also pique the interest of other customers who might see the interactions on the social media site.

      A company also must monitor its presence on a social media site. If there are complaints circulating, it is important for the company to address them directly. It also allows the business to have some form of personal response to a complaint where often businesses have a more generic response.

      Social media can be a great benefit to many companies but successful use requires some action and a bit of creativity.

      Social Media

      Digg manipulation

      August 7, 2010 /

      A recent story on Digg censorship has caused quite a stir. Apparently a group of conservative Diggers have been manipulating the results to vote down liberal stories and to pump up conservative voices.

      Who knows how much of this particular story is true, but many of us have suspected for a long time that Digg is rigged, and large sites can goose the results, along with certain powerful (or well-connected) users. The question is to what extent is Digg a part of or privy to the rigging process? And, do they turn a blind eye when it comes to friends, allies and sponsors? I wonder . . . .

      New Media, Social Media

      New online dating site for virgins

      August 6, 2010 /

      Virgin Dating site

      HuffPo has a cool story about a new niche dating site – You and Me Are Pure. As the article points out, there are all sorts of online dating sites out there covering all sorts of niches, from dating based on ethnicity to things like fitness buffs, cougars and bikers.

      The aim of the site, the creators explain, is “to use virginity as a significant compatibility tool to bring people together. Some people may overlook the bonding power of virginity. Virginity as an important common aspect between people can lead to close friendships, or can even serve as a mutual precious gift of marriage.”

      The founders of the website, Lety and Jose Colin, explain that they were virgins until they were wed.

      We have to admit we’re impressed. With all the niche dating sites out there, they may have found the most exclusive one of all!

      Entrepreneurs, New Media, Social Media

      New Kindles already sold out!

      August 5, 2010 /

      Amazon has released the new Kindle and has reduced the price, and the new versions are already sold out, though you can place an order and get on the waiting list.

      This is quite a development when one considers that many were pronouncing the Kindle to be dead upon the release of the iPad. That said, for every fool who made that prediction, there were many savvy tech analysts who pointed out that the Kindle was still superior for long-form reading. That’s the phrase you’ll consistently be hearing from Jeff Bezos. The iPad is a brilliant device that just may help save the magazine and newspaper businesses, but reading a book is a much different experience. In that context, the graphics aren’t necessary, and the glossy screen needed to produce the graphics and touch-screen features is a hindrance to reading in the sun or reading for a long period of time.

      Thus, the Kindle and similar devices devoted to the long-form reading market will always thrive.

      It might be cool down the road the have a dual-use device, where you have the glossy screen on one side and the Kindle-type screen on the other, but for now I expect to use both devices, and it doesn’t hurt to have a free Kindle app on your iPad so you can do some reading in those cases where you have your iPad but not your Kindle.

      Gadgets

      The Facebook Phenomenon and AT&T Wireless Coverage

      August 1, 2010 /

      Remember life before Facebook? That’s okay, neither does anyone else. The Facebook phenomenon is suddenly such a critical part of daily global communications it’s hard to remember a time — all of six years ago — when it didn’t exist.

      There’s no doubt about it, Facebook represents a radicalization of social communication. Its use has skyrocketed from its beginnings in 2005. In 2008 it overtook the once highly popular Myspace as the world’s most popular social networking site. By July 2010, Facebook boasted 500 million users.

      Mark Zuckerberg, a student at Harvard University, started Facebook way back in 2004. Initially the site was limited to students at Harvard, and then expanded to other universities. By 2005 the site became available to general Internet users over the age of 13. Its use and revenue quickly grew, and then in 2009 it exploded.

      What’s interesting about Facebook as a social networking tool is that it attracts multigenerational users, from teenagers to senior citizens. It allows users to get in touch with just about anyone, anywhere, without using up all their AT&T wireless coverage, as long as they have a free Facebook account.

      As its use has increased, more and more people have utilized it to renew relationships from long ago. High school sweethearts long separated have found each other. Children given up for adoption decades ago have reunited with their birth parents. In this way Facebook is a kind of miracle. It’s enabled friends, lovers and families, to reconnect, something almost impossible to accomplish just a few years ago.

      Where will Facebook and the social media revolution take us? Are we becoming too connected? Will we lose every vestige of our privacy? No one knows. For now, all we can do is hold on tight, surf the web and keep connecting. We’ll find out where we’ve gone to when we get there.

      Mobile

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