More than 50% of Australians have taken to shopping online and if you want to get ahead of your competitors it’s essential you create an online representation of your brand. At Brus Media we are experts when it comes to websites, apps and everything in-between. As such we have compiled five simple steps to get your business thriving online.
1. Buy the right domain name
Your customers are going to be searching for your particular brand online, this is a fact. It’s important to ensure your domain name reflects your business and is not, no matter what albercas inflables en Venta your SEO expert tells you, a jumble of locations and keywords. If your customers are searching for your brand they’re not going to find you under your suburb name. Google is smart and will penalise businesses trying to achieve rankings through misleading domain names.
2. Design your website
Depending on your business, you are going to want your website to achieve different things. If you are a dentist, your main goal will be to convert leads. Alternatively if you are a retail business, your goal will be to drive sales. Whichever business you own, it’s important that your branding is clear and your customers understand how to use your site – all of which should be reflected in the initial design.
3. Develop your online presence
Every business needs a website that genuinely represents their brand. When mapping out your website, it’s imperative to keep in mind the main things that will impact your customer:
• The general site aesthetics (if your website doesn’t look professional, how are your customers supposed to trust it?)
• Navigation (your customers will spend less than eight seconds determining whether or not to use your website, bad navigation means higher risk of losing their patronage)
4. Create compelling content
Loading paragraphs with keywords and locations is no longer acceptable. Google now understands the content you place within your website and analyses it regularly to ensure it is relevant to your business. If not, your website is penalized and becomes almost impossible to find organically. Don’t focus so much on stuffing your content with keywords. Instead, make your content relatable to your audience and make sure it is informative enough to answer their queries fast.
5. Go mobile
Everyone is taking their online shopping with them, whether it’s via mobile or tablet. Extend your business reach with a creative mobile site or app designed to your customers’ needs. At Brus Media we understand how mobile apps work and just how much they can positively influence your business. Put simply, you’re mad if you’re not mobile!
The technological age has shifted the way in which your customers view your business. Take the next step into securing consumer loyalty by building an online presence – something that is pivotal to enhancing brand awareness, growing your company and future-proofing your business.
Imagine an employee that converts sales 24 hours a day, seven days a week. This is the reality of what a high-quality website can achieve.
