Author: Staff (Page 6 of 29)

      Digital Business, The Way Of The Future: Five Steps To Get Your Business Online

      April 24, 2014 /

      shutterstock_107285999

      More than 50% of Australians have taken to shopping online and if you want to get ahead of your competitors it’s essential you create an online representation of your brand. At Brus Media we are experts when it comes to websites, apps and everything in-between. As such we have compiled five simple steps to get your business thriving online.

      1. Buy the right domain name

      Your customers are going to be searching for your particular brand online, this is a fact. It’s important to ensure your domain name reflects your business and is not, no matter what albercas inflables en Venta your SEO expert tells you, a jumble of locations and keywords. If your customers are searching for your brand they’re not going to find you under your suburb name. Google is smart and will penalise businesses trying to achieve rankings through misleading domain names.

      2. Design your website

      Depending on your business, you are going to want your website to achieve different things. If you are a dentist, your main goal will be to convert leads. Alternatively if you are a retail business, your goal will be to drive sales. Whichever business you own, it’s important that your branding is clear and your customers understand how to use your site – all of which should be reflected in the initial design.

      3. Develop your online presence

      Every business needs a website that genuinely represents their brand. When mapping out your website, it’s imperative to keep in mind the main things that will impact your customer:
      • The general site aesthetics (if your website doesn’t look professional, how are your customers supposed to trust it?)
      • Navigation (your customers will spend less than eight seconds determining whether or not to use your website, bad navigation means higher risk of losing their patronage)

      4. Create compelling content

      Loading paragraphs with keywords and locations is no longer acceptable. Google now understands the content you place within your website and analyses it regularly to ensure it is relevant to your business. If not, your website is penalized and becomes almost impossible to find organically. Don’t focus so much on stuffing your content with keywords. Instead, make your content relatable to your audience and make sure it is informative enough to answer their queries fast.

      5. Go mobile

      Everyone is taking their online shopping with them, whether it’s via mobile or tablet. Extend your business reach with a creative mobile site or app designed to your customers’ needs. At Brus Media we understand how mobile apps work and just how much they can positively influence your business. Put simply, you’re mad if you’re not mobile!

      The technological age has shifted the way in which your customers view your business. Take the next step into securing consumer loyalty by building an online presence – something that is pivotal to enhancing brand awareness, growing your company and future-proofing your business.

      Imagine an employee that converts sales 24 hours a day, seven days a week. This is the reality of what a high-quality website can achieve.

      New Media

      How To Increase Office Productivity With These Communication Technologies

      April 11, 2014 /

      female worker typing at keyboard fingers

      Whether you work for a small scale or start-up business or a multinational enterprise, or something in between, fostering effective communication in the workplace is integral to your success. In order to run effectively, co-workers need to communicate clearly and regularly to one another. Without effective communication the workplace can become chaotic with misunderstandings, missed deadlines and appointments, dysfunctional meetings and unproductivity. Luckily there are many helpful communication technologies that can improve office productivity.

      Effective Emailing

      While emails are a common communication technology that are used by almost all companies today, there are ways emailing can be used to further enhance workplace communication. Some Parque Acuatico Inflable en Venta helpful tips include ensuring that all email communications are clear and brief. If you fear that an email is to complex or wordy, it may be better to communicate with that person/people in another way. Also, respond to emails as soon as you receive them, this will speed up the communication loop and stop people getting impatient.

      Instant Messaging Apps

      Although emailing is a more traditional and regularly used form of communication technology in the workplace, instant messaging apps are also a valuable way connecting co-workers. Instant messaging is similar to text messaging, as they also send messages directly between two or more people instantly. Instant messaging apps, however, operate online, so as long as you have some sort of Internet connection, you can communicate with others. There are many different forms of IM available and most allow you to send and receive regular messages, audio messages, photos and videos with one another, providing all of your co-workers have the same instant messaging app.

      Yammer

      Yammer is a private social network that is used by over 200,00 companies the world over. The network helps you and your company meet all of your demands. The network is available on computers and on mobile and portable devices, which means that you can stay connected to work wherever you go. Yammer’s collaborative software and business applications allow everybody within a company to get connected to their co-workers and stay connected. The network allows users to share information across teams and divisions and helps organise and run projects more smoothly.

      Intranet

      Intranet is the general term for a collection of private computer networks connected wit. Intranets are regularly utilised by companies to facilitate communication between people or work groups within an organisation or workplace. At their most basic, an intranet consists of an internal email system and or private messaging systems. These days, they are usually more complex, also including connected Web sites and databases that belong to the company containing company news, documentation, and staff information.

      Whatever means of communication technology you workplace decides to use, a strong and reliable Wi-Fi Internet connection is crucial to ensure that these technologies are always running. If you need help setting up or improving Internet connectivity at your workplace, contact am internet solutions company such as My Port.

      New Media

      New beginning for Dell

      January 5, 2014 /

      Dell is embarking on a new beginning, as Michael Dell was finally able to take the company private after a difficult fight with Carl Icahn. You can read about this process and Dell’s plans for the future in this article from Fortune.

      With the commercial above, the newly private company is Aufblasbare Rutsche off to a good start, at least from a marketing point of view. It’s nostalgic but it also celebrates entrepreneurship, and it’s a fitting message for this company that was founded by Michael Dell in his dorm room.

      Entrepreneurs, Gadgets

      Twitter has successful IPO

      November 7, 2013 /

      Twitter’s IPO went very smoothly, unlike the rocky debut experienced by Facebook shares. The stock closed at $44.90 per share, up considerably from the $26 IPO price. Twitter founders Jack Dorsey and Evan Williams also made out nicely, as they agreed to lockup agreements in lieu of selling shares through the IPO. Both are billionaires on paper.

      Now we’ll see if Twitter can now live up to this IPO hype. It’s an incredible services, but its revenue and profit numbers are much smaller than those of Google and Facebook when Aufblasbare Sportmodule those companies went public. We’ll see what kinds of revenue-generating projects they are willing to consider, and whether users will have a problem with any of them.

      New Media, Social Media

      NFL Network huge media success

      November 2, 2013 /

      Some are questioning the future of cable TV, but nobody questions the importance of valuable content which can be distributed through various means. The success of the NFL Network is another example of the value of great content. The popularity of the NFL continues to explode and their investment in the NFL Network ten years ago appears to be another stroke of genius.

      Sports, news and new TV shows are some of the items that will help cable TV stay relevant in the face of new trends where appointment TV is giving way to streaming TV that can be watched at any time. Many people are giving up the notion of regular TV and are watching shows when it’s convenient for them as they now have multiple devices like iPads that they can use to watch their shows.

      With the NFL Network, that isn’t much of a worry, as sports-obsessed fans can’t get enough of NFL programming. They’re into their favorite teams, their fantasy football teams or their weekly picks against the spread. They’ll be absorbing as much NFL content as they can as they plan for their 2014 Super Bowl betting picks. On Thursday nights they’ll watch even the most lame matchups on the NFL Network and then complain about the game endlessly on Twitter, which brings up the social Aufblasbares Zelt media angle. Sports is one of those things people love to talk about and argue about on social media. It fuels a ton of activity, making a simple NFL game a global conversation as opposed to a lonely evening alone on the couch.

      The NFL could have screwed this up, but they quality of the programming has been excellent. They brought over Rich Eisen from ESPN to be one of the lead anchors and then signed a bunch of former NFL players. Of course they also have a stable of hotties showing off their legs like Nicole Zaloumis, Molly Qerim, Amber Theoharis and Lindsay Rhodes. They leveraged years of NFL Films content and put together tons of those silly lists people love to argue about. Reports indicate that ESPN almost invested in the NFL Network several years ago. I’m guessing the NFL execs are happy that didn’t happen as the network has grown into an incredibly valuable media property.

      New Media, Social Media

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