Category: Social Media (Page 7 of 12)

      Shaq retires on Twitter: #thismeansnothing

      June 2, 2011 /

      Jeff Morgan isn’t too impressed with Shaq’s Twitter announcement that he’ll retire.

      Shortly after the announcement – a 15 second video clip in which a cheery Shaquille said “I’m about to retire. Love you.” – the tech blogosphere lit up, thrilled that such a mainstream event had been announced over the web. Some said it “proves the power of Twitter.” But how? Perhaps the only thing bigger than Shaquille O’Neal’s physical form is his online presence. He has nearly 4 million followers on Twitter and 2 million Facebook fans. His real world celebrity status still exists on the internet – what is so powerful about that?

      Check out the entire article. In the end, Shaq was hyping a new service called Tout which let’s you upload 15 second video clips and send them out on Twitter. It was really just a PR stunt, and in that sense it worked!

      Social Media

      The death of Digg

      March 19, 2011 /

      Mike Elgan calls it, along with a detailed critique that explains why this site has fallen on hard times.

      This is one of the many problems cited by Elgan, and this one drove us crazy as well.

      Digg was anti-blog
      Digg always had an inexplicable bias against blog content. In an age when CNN and the New York Times take blogs very seriously, a site like Digg should simply allow blog posts and let the users decide if they’re “weighty” enough.

      This is how Digg alienated the bloggers.

      Digg is now a mess. It’s still used to try to promote content, but it’s been gamed to the point that normal people can’t submit a story with any hope of having it take off.

      New Media, Social Media

      Facebook keeps pushing the envelope in the online dating game

      February 22, 2011 /

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      The online dating landscape keeps evolving, and Facebook and other social media sites are often leading the way. The latest out of Facebook let’s you set up a notice system so you get notified when someone you are interested in changes their status and is no longer “taken.” This breakup notifier will likely be a very popular feature.

      New Media, Social Media

      Managing a brand online and on social media

      February 10, 2011 /

      As the Internet evolves and social media continues to take over our lives, brands have a huge opportunity to engage their customers, but there are pitfalls as well. This area is very new, and there will inevitably be pitfalls along the way. Brands can’t just hand this over to an intern who floods the social media world with tweets and updates.

      Here’s some useful information from The New York Times:

      A new study just released by ExactTarget and CoTweet finds that more than 90 percent of consumers have “broken up” with at least one brand via Facebook, email or Twitter.

      The study surveyed 1500 consumers and found the most common reasons given for a social media breakup are that the company sends too many messages (“The stalker”), the consumer receives too many messages in general from companies (“The belle of the ball”) or the company’s communications become boring and repetitive (“The spark is gone”).Around a quarter of consumers are more mercenary and “only after one thing”. They sign up to receive messages from a brand only to receive a one-time offer and then opt out.

      Consumers who follow a brand through Facebook and Twitter are also much less likely to formally indicate that they are no longer interested in receiving information from a company and just ignore it (“not returning your calls”).

      Basically, brands have to treat social media like any other interaction with their customers. You have to engage customers, not flood them with useless information. Take it easy on the updates, and make them all meaningful.

      New Media, Social Media

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