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Smart ads from NBC

I’m seeing some great banner ads from NBC promoting the new Jay Leno Show. The purple banners have a digital clock counting down the hours, minutes and seconds till the next episode that evening. The time element is something I thought we’d see much sooner in the online ad world. It’s very easy to program these things, and you can target the ads based on time zones to avoid any confusion.

Imagine using this concept for breakfast, lunch and dinner. McDonalds can run ads early in the morning featuring its breakfast menu, perhaps even a coupon, and then for lunch they can begin running ads at 11 AM featuring a juicy burger.

Bars can do Happy Hour countdowns starting on Friday afternoons.

The possibilities are endless. Hopefully this will become a trend and shift even more ad dollars to the Internet.

Intuit buys Mint.com

Mint.com offers free online tools to manage your money, and it’s been a huge success. Intuit decided to pull the trigger and buy it.

Intuit is buying Mint.com for $170 million in cash, in a deal that gives it control of a startup that had disrupted its dominance in personal money management software with a free online alternative. Intuit, which sells Quicken, and Mint had been in a tight race in the online personal finance market, with both companies claiming more than one million active users of their online products. Last fall, Intuit dropped the $2.99 a month subscription fee that it was charging for Quicken Online, partly in order to better compete with Mint. Intuit says it will now offer both services separately, although it says Mint will be the “primary online personal finance management service” it will offer to consumers.

Both sites make money by referring users to financial services like credit cards and credit counseling services. I guess the free service model still works!

The Internet of Things

ReadWriteWeb has an interesting featuring covering the top 5 web trends of 2009. Their latest entry covers the Internet of Things.

The Internet of Things is a network of Internet-enabled objects, together with web services that interact with these objects. Underlying the Internet of Things are technologies such as RFID (radio frequency identification), sensors, and smartphones.

The Internet fridge is probably the most oft-quoted example of what the Internet of Things will enable. Imagine a refrigerator that monitors the food inside it and notifies you when you’re low on milk. It also perhaps monitors all of the best food websites, gathering recipes for your dinners and adding the ingredients automatically to your shopping list. This fridge knows what kinds of foods you like to eat, based on the ratings you have given to your dinners. Indeed the fridge helps you take care of your health, because it knows which foods are good for you.

The potential impact on a new, all-digital lifestyle is quite staggering. The fridge example is a good one, but it opens up so many possibilities.

Imagine how we can monitor aging people in the future. Many seniors currently have little choice but to live in a nursing home. Assisted living is becoming much more common, but with tools like this family members, and health care providers, could more easily monitor loved ones. Home security and personal security is another huge opportunity.

On the other hand, this will raise serious privacy issues as well. In the future, will everything, and everyone, be monitored all the time?

Tweet-peat – Really?

Get ready for all sorts of crazy experiments as every media company searches for ways to take advantage of Twitter. Here’s the latest.

If you tuned into Fox’s re-broadcasts of Fringe and Glee last week, you would have noticed something different about the lower third of the TV screen: a stream of tweets.

Dubbed a “tweet-peat,” the experiment was a cross between DVD commentary, live chat and pop-up video, where cast and crew from the two shows sat in on each program’s repeat episode and used Twitter to provide context, clues and jokes about the on-screen content, as well as answer questions from fans via the micro-blogging service.

I have to admit, this isn’t the worst idea in the world. Think about a famous director tweeting during a premiere of his film on cable, or even a classic like The Godfather.

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