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      Digital Business, The Way Of The Future: Five Steps To Get Your Business Online

      April 24, 2014 /

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      More than 50% of Australians have taken to shopping online and if you want to get ahead of your competitors it’s essential you create an online representation of your brand. At Brus Media we are experts when it comes to websites, apps and everything in-between. As such we have compiled five simple steps to get your business thriving online.

      1. Buy the right domain name

      Your customers are going to be searching for your particular brand online, this is a fact. It’s important to ensure your domain name reflects your business and is not, no matter what albercas inflables en Venta your SEO expert tells you, a jumble of locations and keywords. If your customers are searching for your brand they’re not going to find you under your suburb name. Google is smart and will penalise businesses trying to achieve rankings through misleading domain names.

      2. Design your website

      Depending on your business, you are going to want your website to achieve different things. If you are a dentist, your main goal will be to convert leads. Alternatively if you are a retail business, your goal will be to drive sales. Whichever business you own, it’s important that your branding is clear and your customers understand how to use your site – all of which should be reflected in the initial design.

      3. Develop your online presence

      Every business needs a website that genuinely represents their brand. When mapping out your website, it’s imperative to keep in mind the main things that will impact your customer:
      • The general site aesthetics (if your website doesn’t look professional, how are your customers supposed to trust it?)
      • Navigation (your customers will spend less than eight seconds determining whether or not to use your website, bad navigation means higher risk of losing their patronage)

      4. Create compelling content

      Loading paragraphs with keywords and locations is no longer acceptable. Google now understands the content you place within your website and analyses it regularly to ensure it is relevant to your business. If not, your website is penalized and becomes almost impossible to find organically. Don’t focus so much on stuffing your content with keywords. Instead, make your content relatable to your audience and make sure it is informative enough to answer their queries fast.

      5. Go mobile

      Everyone is taking their online shopping with them, whether it’s via mobile or tablet. Extend your business reach with a creative mobile site or app designed to your customers’ needs. At Brus Media we understand how mobile apps work and just how much they can positively influence your business. Put simply, you’re mad if you’re not mobile!

      The technological age has shifted the way in which your customers view your business. Take the next step into securing consumer loyalty by building an online presence – something that is pivotal to enhancing brand awareness, growing your company and future-proofing your business.

      Imagine an employee that converts sales 24 hours a day, seven days a week. This is the reality of what a high-quality website can achieve.

      New Media

      How To Increase Office Productivity With These Communication Technologies

      April 11, 2014 /

      female worker typing at keyboard fingers

      Whether you work for a small scale or start-up business or a multinational enterprise, or something in between, fostering effective communication in the workplace is integral to your success. In order to run effectively, co-workers need to communicate clearly and regularly to one another. Without effective communication the workplace can become chaotic with misunderstandings, missed deadlines and appointments, dysfunctional meetings and unproductivity. Luckily there are many helpful communication technologies that can improve office productivity.

      Effective Emailing

      While emails are a common communication technology that are used by almost all companies today, there are ways emailing can be used to further enhance workplace communication. Some Parque Acuatico Inflable en Venta helpful tips include ensuring that all email communications are clear and brief. If you fear that an email is to complex or wordy, it may be better to communicate with that person/people in another way. Also, respond to emails as soon as you receive them, this will speed up the communication loop and stop people getting impatient.

      Instant Messaging Apps

      Although emailing is a more traditional and regularly used form of communication technology in the workplace, instant messaging apps are also a valuable way connecting co-workers. Instant messaging is similar to text messaging, as they also send messages directly between two or more people instantly. Instant messaging apps, however, operate online, so as long as you have some sort of Internet connection, you can communicate with others. There are many different forms of IM available and most allow you to send and receive regular messages, audio messages, photos and videos with one another, providing all of your co-workers have the same instant messaging app.

      Yammer

      Yammer is a private social network that is used by over 200,00 companies the world over. The network helps you and your company meet all of your demands. The network is available on computers and on mobile and portable devices, which means that you can stay connected to work wherever you go. Yammer’s collaborative software and business applications allow everybody within a company to get connected to their co-workers and stay connected. The network allows users to share information across teams and divisions and helps organise and run projects more smoothly.

      Intranet

      Intranet is the general term for a collection of private computer networks connected wit. Intranets are regularly utilised by companies to facilitate communication between people or work groups within an organisation or workplace. At their most basic, an intranet consists of an internal email system and or private messaging systems. These days, they are usually more complex, also including connected Web sites and databases that belong to the company containing company news, documentation, and staff information.

      Whatever means of communication technology you workplace decides to use, a strong and reliable Wi-Fi Internet connection is crucial to ensure that these technologies are always running. If you need help setting up or improving Internet connectivity at your workplace, contact am internet solutions company such as My Port.

      New Media

      Will Amazon Local destroy Groupon?

      January 28, 2014 /

      I never asked for them, but I’m now getting regular emails from Amazon regarding local deals. With their massive customer base, Amazon figured out they could go head to head with Groupon with the flip of a switch. Of course they had to start working sales in each market, but they had a built in customer base right away.

      Groupon on the other hand has been flailing, and now the company has the might Amazon gunning for its business. How long can Groupon survive like this? I suspect at some point the Hüpfburg Kaufen company will need to be sold off in a fire sale. It won’t be the first Internet company to make the mistake of turning down a massive acquisition offer only to regret it later, but it will probably be on the short list of egregious example for a long time.

      New Media, Social Media, social networking

      The Net Neutrality Nightmare

      January 17, 2014 /

      With the recent court decision throwing out the FCC net neutrality rules, there’s a legitimate fear out there that the Internet as we know it could be destroyed by greedy telecom companies that creat a pay-to-play system that benefits large web companies and screws everyone else. The prospects for destroying innovation on the web seem real, and articles like this detail the potential threat.

      On the other hand, some who have studied the decision see some positives as well.

      The real issue will be whether in the future there will be viable Internet access options that permit the free-wheeling web we’ve known for years. These huge telecom companies have Springburgen these rights under rules permitted by the government. It seems to me that there’s a huge opportunity for politicans to push for net neutrality and the notion of non-discrimination on the Internet. There’s also an opportunity for ISPs who will market neutral online packages.

      Let’s see how this plays out.

      New Media, Social Media

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