If you’re an online publisher without a huge staff, trying to keep up with the big boys can be exhausting.

This article explains how publications like Huffington Post and even old, traditional publishers like Forbes are playing the page view game, trying to generate as much content for the lowest possible cost. Too many companies are trying to play this game.

On the other side of the spectrum, publications like Salon have abandoned this losing game and instead focused on quality and long-form articles that will have an impact. Fortunately it’s working for them.