The video revolution on Facebook and other social media platforms is a pretty big deal, as viewing habits are clearly changing. But the full extent of this may be exaggerated a bit now that we know Facebook has overstated the amount of time viewers spend on videos.
The conversation above explains fairly well the issue regarding how video views were counted. This alone seems to be a minor issue.
But it does call into question how fast video will overtake other uses for social media.
Twitter is introducing a new program that will enable users to monetize videos they post on Twitter. The program is quite attractive with a 70/30 revenue split in favor if the user, and the program is also non-exclusive. This will provide real incentives for celebrities and others with large Twitter followings to use Twitter for their videos along with YouTube and other platforms. Maybe the Twitter brass is finally figuring out how to monetize their users.
Microsoft’s massive acquisition of LinkedIn offers some interesting opportunities. Below Reid Hoffman discusses the potential synergies, including real integration with Microsoft Office.
But there’s also real potential to overreach and create real problems as well. LinkedIn has stagnated a little in recent years, and perhaps this will inject new life into the platform. It’s certainly a must-use platform for many professionals and recruiters.
Give Mark Zuckerberg credit – he realized Facebook was behind when it came to mobile and he forced his company to adapt quickly. It’s reminiscent of Bill Gates coming to terms with the web back in the 90s.