Author: Staff (Page 19 of 29)

Social Media Will be Used in New Ways

With the advent of Facebook Faces and the ability it gives the social media behemoth to track the location of a user via their iPhone, it seems only a matter of time before several things start happening. First came the break-ins as intrepid thieves learned that certain users were out of their homes. Suddenly, it seems obvious that for every new application under the sun, someone is plotting a devious usage of that technology. Other crimes might be enabled, or deterred, by new technology.

Is that utilitarianism limited to hackers and identity thieves? As the technology improves, it seems obvious that even large companies would use it to their advantage. In this case, the iPhone’s GPS capabilities make it a potentially unwitting partner in causing you some futuristic feeling grief. In time, as Facebook Faces manages to track its users’ locations to the square yard of the Earth’s surface, more than thieves will have their day.

An example would look like this: your auto insurance company, long your friend as they utilize social media, tracks your driving down the freeway on a road trip. Suddenly you decide it’s time to show your pal the full acceleration capabilities of your new car. Stepping on the gas, you’re quickly driving at well into triple digit speeds in the middle of nowhere. There’s not a soul to be seen, especially not a state patrol cruiser.

But eyes could be watching you through the GPS capabilities in your phone. And when they notice that you’re moving across the desert at 130 plus miles per hour in a 75 mph zone, something unusual happens. A few days after your return from the road, you get an email from your insurer. You’ve been dropped. No explanations, no begging for leniency. Ultimately, you’ve been seen in the commission of a major violation. You didn’t get away with your crime this time.

Digital study guides gain in popularity

With smart phones and now tablet computers like the iPad, students have so much more information at their fingertips, including digital study guides that can make it easier to study, or to avoid real studying.

At this time of year, students are buying textbooks and looking for ways to avoid reading them.

Nothing is new about that. CliffsNotes guides, with their familiar yellow and black covers, have been in book bags since 1958.

What has changed is how many study guides, or cheat sheets, are available online and on mobile phones. Whether you know them as CliffsNotes, SparkNotes or Shmoop, these seemingly ubiquitous guides are now, in many cases, free.

“Two to three years ago, the wisdom was that students do research online, but not study online,” said Emily Sawtell, a founder of McGraw-Hill’s online collaborative study site called GradeGuru. “That has changed in the last 12 months.” Ms. Sawtell said she had tracked a significant increase in the search term “study guide” on Google.

All in all, this is a net plus, as access to information is always a good thing, though it can obviously be abused. The real challenge is to train younger students how to focus on a subject without distractions so real learning takes place.

Will newspaper companies finally smarten up?

Take a look at this bankruptcy scorecard for newspaper companies and you’ll get a snapshot of some of the disastrous business decisions made in the publishing and newspaper businesses. Too much debt and a complete misunderstanding of the new media landscape led to doom for many lenders in this space.

The good news is that many of these companies have dramatically reduced their debt, so perhaps now they can make rational, long-term business decisions. Hopefully they won’t be stupid enough to erect pay walls on their content, and focus instead on finding new sources of revenue from things like the iPad and other tablets where they can charge for the convenience of delivery, rather than charging for online access to their content.

iPad a hit with the elderly

SAN FRANCISCO - JANUARY 27: An event guest plays with the new keyboard on a Apple iPad during an Apple Special Event at Yerba Buena Center for the Arts January 27, 2010 in San Francisco, California. CEO Steve Jobs and Apple Inc. introduced its latest creation, the iPad, a mobile tablet browsing device that is a cross between the iPhone and a MacBook laptop. (Photo by Justin Sullivan/Getty Images)

BusinessWeek is reporting that the iPad is becoming a hit with the elderly, even though there aren’t hard numbers to back up the claim.

The company has sold 3.27 million iPads since its launch in April, but doesn’t break down sales figures by customer age, making it impossible to know with certainty how many seniors are buying them. Anecdotal evidence suggests it’s a hit with the elderly. Marti Weston of Arlington, Va., bought her father one for his 87th birthday in May. “This ‘book-sized’ pad has become my news and entertainment source,” her father, the Reverend Elmo Pascale, raved in a comment on Weston’s blog.

The iPad’s intuitive interface makes it appealing to senior citizens around the world, says Takahiro Miura, a researcher at the University of Tokyo: “The iPad is a good tool for the elderly because it’s very forgiving of mistakes.” Miura’s team uses computers to help train senior citizens to rejoin the workforce. “Unlike the PC, it doesn’t require prior knowledge,” he says.

This makes sense, as ease of use is a critical factor for older computer users. The device is less intimidating, and we can see the logic of seniors becoming enthralled with the device, just like younger users.

Google vs. Facebook

The battle between Google and Facebook is heating up. Google is working on “Google Me” – a social network alternative to Facebook. This article explains some of the perceived threats. It really boils down to a battle between two of the biggest titans on the web, and the decisions of these two companies will have huge implications on how we use it going forward.

Google has already had a dud with Google Buzz, and it seems clear that they don’t understand the concept of social networking. They understand math and algorithms, but they seem to have little understanding of how humans interact with one another. They seem to avoid human input at all costs, always trying to solve problems with an algorithm.

We’ve seen this with some of the heavy-handed tactics used by Google with users of services like Google Adsense. If Google perceives a problem with an account, that account is shut down automatically, and the user is forced to endure a bureaucratic as they implore Google to restore their account.

If Google wants to compete in the social network space, they will need a team that understands this very different environment.

Meanwhile, Facebook is reportedly on “lockdown” as Zuckerberg rallies his team to deal with the coming threat.

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