Here’s a great overview of the new ChatGPT feature that let’s you shop in the app. With a new function called “Instant Checkout,” millions of users can now buy products directly inside their conversations without ever leaving the platform.
This is another frontal assault on Google’s search dominance. Just think about researching purchases in ChatGPT. This is a massive use case. But now you don’t have to leave the app to actually make the purchase.
OpenAI basically just flipped the switch on a feature that transforms ChatGPT into a full-blown shopping platform.
Now a potential downside also has to be considered. As ChatGPT makes more money on this, to what extent will this distort the AI responses? We saw this happen with Google search where sponsor messages were placed at the top. Can we trust AI where there’s incentive to mention top-performing ecommerce sites?
Ideally users should be able to turn off this function to get unbiased responses. Let’s see how this plays out.
