Motorola hit a home run with their Megan Fox Super Bowl ad promoting their Blur social networking capabilities on Motorola phone. The ad achieves its purpose which is to get people to talk about MOTOBLUR capabilities, and the notion of sharing a picture of Megan Fox in a bathtub that she took with her camera phone definitely drives that point home!
Category: Social Media (Page 10 of 12)
Wired is one of my favorite magazines, and the recent story by Evan Ratliff is one of my all-time favorites. Ratliff tried an interesting experiment, as he tried to disappear without a trace and then challenge the world to find him.
The idea for the contest started with a series of questions, foremost among them: How hard is it to vanish in the digital age? Long fascinated by stories of faked deaths, sudden disappearances, and cat-and-mouse games between investigators and fugitives, I signed on to write a story for Wired about people who’ve tried to end one life and start another. People fret about privacy, but what are the consequences of giving it all up, I wondered. What can investigators glean from all the digital fingerprints we leave behind? You can be anybody you want online, sure, but can you reinvent yourself in real life?
It’s one thing to report on the phenomenon of people disappearing. But to really understand it, I figured that I had to try it myself. So I decided to vanish. I would leave behind my loved ones, my home, and my name. I wasn’t going off the grid, dropping out to live in a cabin. Rather, I would actually try to drop my life and pick up another.
Wired offered a $5,000 bounty — $3,000 of which would come out of my own pocket — to anyone who could locate me between August 15 and September 15, say the password “fluke,” and take my picture.
The story is a compelling read, so I won’t reveal what happened. Read the story first, and then go back and read some of the follow-up blog posts.
The struggle for privacy will be one of the enduring issues facing us in this century, and we’re just getting started. The Ratliff story poses some interesting questions for all of us to ponder.
A federal judge has ruled that Craigslist is not liable for ads listed on its site.
A federal judge in Illinois has dismissed a lawsuit by Cook County sheriff Thomas Dart accusing Craigslist of creating a public nuisance by allegedly running prostitution ads.
U.S. District Court Judge John Grady in Illinois ruled Tuesday that the federal Communications Decency Act protects Craigslist from liability for unlawful ads submitted by users.
“Sheriff Dart may continue to use Craigslist’s website to identify and pursue individuals who post allegedly unlawful content,” Grady wrote. “But he cannot sue Craigslist for their conduct.”
Good. The attacks on Craigslist have been ridiculous and unfair. Imagine the consequences of holding sites liable for everything posted on their sites. Social networking and new media are revolutionizing the way we communicate and will have significant implications for business as well. We don’t need the morals police holding companies liable for individual behavior they deem to be problematic.
Twitter’s new feature is currently in Beta, so you’ll only have it if you’ve been invited, but the new Twitter Lists feature is creating quite a buzz.
ReadWriteWeb.com has a handy post explaining how all this works. The process is rather cumbersome, as you have to add people one at a time to the lists you create. You also have the option to make your lists public, so that can create some very interesting lists for others to follow. Getting on certain public lists will probably be the next status symbol next to the number of followers.
Also, each list can be followed as well, which will probably touch of a new frenzy as lists are created and followed.
It will be fun to see how all this develops. In was inevitable that Twitter would start adding more features, but the simplicity of the service has been one of its best qualities. Simple often works better, though that often changes when you have explosive growth. It’s a great problem to have, so get ready for lists mania!
Pepsi ought to leave the dating scene to the pick-up artists. Their attempt to create a humorous app has resulted in an epic fail.
When it comes to dating, the difference between success and failure often comes down to delivery. And as Pepsi Co. learned this week, even a good bit of self-deprecation can’t fix a poorly executed pick up line.
Pepsi’s AMP energy drink released a new app — “Amp Up Before You Score” — which got into trouble with more than a few people for the way it approached the fairer sex.
Pepsi quickly took to social media to apologize, but by broadcasting the apology across platforms and brands (and including a self-deprecating hashtag), Pepsi helped turn the tkt into a tempest.
“Before You Score” categorizes women into 24 types — including “Cougar,” “bookworm,” “treehugger” and “rebound girl” — and then gives users conversational resources, namely wikipedia articles and other superficial info to help with pickup lines. In an additional layer of sensitivity, the app connects to social media so that users can share their conquests: “Get lucky? Add her to your Brag List. You can include a name, date and whatever details you remember.”
In one sense I give them credit for trying. Brands need to find new ways to reach their audience, but this effort is just hilarious.
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