Pepsi ought to leave the dating scene to the pick-up artists. Their attempt to create a humorous app has resulted in an epic fail.

When it comes to dating, the difference between success and failure often comes down to delivery. And as Pepsi Co. learned this week, even a good bit of self-deprecation can’t fix a poorly executed pick up line.

Pepsi’s AMP energy drink released a new app — “Amp Up Before You Score” — which got into trouble with more than a few people for the way it approached the fairer sex.

Pepsi quickly took to social media to apologize, but by broadcasting the apology across platforms and brands (and including a self-deprecating hashtag), Pepsi helped turn the tkt into a tempest.

“Before You Score” categorizes women into 24 types — including “Cougar,” “bookworm,” “treehugger” and “rebound girl” — and then gives users conversational resources, namely wikipedia articles and other superficial info to help with pickup lines. In an additional layer of sensitivity, the app connects to social media so that users can share their conquests: “Get lucky? Add her to your Brag List. You can include a name, date and whatever details you remember.”

In one sense I give them credit for trying. Brands need to find new ways to reach their audience, but this effort is just hilarious.

Here’s a strange story.

The founders of Skype are escalating their legal battle with eBay.

Niklas Zennstrom and Janus Friis, who became billionaires after selling Skype to eBay in 2005, filed a copyright lawsuit on Wednesday against Skype in the United States District Court of Northern California. The suit comes a little more than two weeks after eBay announced it would sell most of Skype for $1.9 billion to a consortium of investors led by the private equity firm Silver Lake Partners.

In the court filing, Joltid, a company owned by the Skype founders, claims that eBay violated copyright law by altering and sharing the peer-to-peer source code behind the free Internet calling service. The Skype founders maintained ownership of that source code after selling Skype to eBay in 2005, and licensed it to eBay.

Joltid seeks an injunction and statutory damages, which it says could total more than $75 million a day. The lawsuit also names as defendants Silver Lake Partners and its partners in the buyout, Index Ventures, Andreessen Horowitz and the Canada Pension Plan Investment Board.

Perhaps I’m missing something, but eBay spent $1.9 billion $2.6 billion to acquire Skype, yet somehow structured a deal that permitted the founders to retain the copyright to the source code?!?! This sounds absurd.

UPDATE: BusinessWeek is reporting that the lawsuit might complicate eBay’s proposed sale of Skype. Dumbasses!