Here’s another story of a newspaper making the grave mistake for charging for news content online. We’ve addressed this issue time and again on this blog – most people will not pay for news online when there are thousands of resources giving away content for free!

Of course, some won’t listen and instead follow Rupert Murdoch’s silly advice, but with more horror stories like this most will finally get the message. If one wants to sell a traditional newspaper subscription, of course you make that a viable business. Just cut some of the ridiculous costs you’ve built up over the years. You might even be able to entice them with special features or services available online only to subscribers. But, don’t be foolish and expect to turn your entire news operation into an online subscription model. Free content is here to stay.