Bing’s new AI search is creating quite a buzz

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ChatGPT has generated an enormous amount of interest over the past several months, but now several more generative AI tools are being released (some in Beta) that will also grab attention.

Microsoft has made significant investments into generative AI with its investments in OpenAI, and it recently released it’s new Bing AI in Beta for journalists and other tech influencers.

The results have created quite a buzz.

Kevin Roose, a technology journalist for the New York Times and co-host with Casey Newton of the Hard Fork podcast, was one of the journalists invited out to Microsoft headquarters to test drive the new Bing AI. In many ways he was initially impressed as he describes in this Hard Fork episode with Newton. The Bing AI created a side-by-side display, with traditional Bing search results next to answers generated by the AI tool in a narrative format with some citations. Both Roose and Newton explained how this development could radically change the search landscape, with Google‘s domination of the business suddenly facing a serious threat. Bing AI was a potential game-changer.

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