The rise of Kindle Singles

The rise of e-readers like the Kindle is having a huge impact on the publishing industry, and it’s also spawning new forms of books that can be sold.

The Kindle Single is not a promising name. It sounds like a new kind of prefabricated fire log, or a type of person you might meet on the dating service eHarmony — perhaps a lonely independent bookstore owner put out of business by Amazon.com.

Here’s what Kindle Singles actually are: probably the best reason to buy an e-reader in the first place. They’re works of long-form journalism that seek out that sweet spot between magazine articles and hardcover books. Amazon calls them “compelling ideas expressed at their natural length.” If I didn’t loathe the word “compelling,” I’d think that wasn’t a half-bad slogan.

I recently sat down and read 15 of these boutique minibooks. Most are blah; a few are so subliterate they made my temples ache. But several — like John Hooper’s reportage on the Costa Concordia disaster, Jane Hirshfield on haiku and Jonathan Mahler on Joe Paterno — are so good they awaken you to the promise of what feels almost like a new genre: long enough for genuine complexity, short enough that you don’t need journalistic starches and fillers.

Amazon hardly has a monopoly on this novella-length form. Digital publishers like Byliner and the Atavist are commissioning articles of this length that can be purchased and read on any e-reader, or on laptops or phones. But Amazon cherry-picks the best and is commissioning its own articles and essays under the editorship of the journalist David Blum.

It will be fascinating to see how this evolves, as I can see the attraction to these shorter books. This opens up even more opportunities for writers, and that’s a good thing.

  

Doomed technologies

Here’s an entertaining video from CNET on 5 doomed technologies, though some of the predictions seem a little off. Blu-ray and e-book readers are doomed? Those predictions seem to be off base.

On Blu-ray, of course streaming poses a big threat, but there’s always room for quality, and Blu-ray seems to offer the best picture quality.

On e-book readers, of course the iPad is more popular, but have you tried to read a long book on the iPad? It’s just not ideal, and given the cheap prices of e-book readers, I think many consumers will want both.

That said, the prediction on 3D TV seems like a winner . . .

  

The e-book boom is coming!

paidContent.org has this very interesting story.

Need more proof that we’re witnessing the beginning of the e-book boom? It appears that the Kindle version of The Lost Symbol, the latest thriller from The Da Vinci Code author Dan Brown, is out-selling the hardcover version on Amazon (NSDQ: AMZN). Kindle Nation Daily first noticed first noticed the trend by analyzing the category sales rankings on Amazon; the $9.99 Kindle version of the book is currently more popular than the hardcover version, which is retailing for $16.17.

Everything is changing VERY quickly. As more and more people get comfortable getting all their news and reading material on devices instead of paper, we’ll see an acceleration of the trend.

Publishers of magazines and newspapers need to pay attention here. Instead of wasting time wondering how to charge for online content, start thinking about ways to offer PREMIUM DELIVERY options that one can charge for.

I love to read the New York Times online or on my Blackberry, and that should be free. It’s news, and the Times wants to be a leader there, and you can’t maintain leadership if you hide behind a pay wall. On the other hand, I’d pay a small subscription fee to have the Times or may favorite magazines sent to my Kindle in an organized, readable format. This way I can read it at my leisure, regardless of whether I have an Internet connection.

  

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