In a recent episode of The Prof G Show, Scott Galloway interviews Sridhar Ramaswamy, the CEO and cofounder of Neeva, an all-new, subscription-based search engine that aims to be a competitor to Google for search.

Taking on Google seems like a gargantuan task, but Ramaswamy makes a compelling case for Neeva in this interview. It helps of course that Galloway is a fan of the concept and the company as he’s said many times on his show and also on Pivot. But Galloway is a good interviewer and he does a nice job in this episode of asking the tough questions.

Ramaswamy explains how Neeva will be an ad-free, private search engine, differentiating itself in the search market from Google which has become a slave to ad revenue, thus diluting the quality if the search results and user experience. Neeva will be subscription based, and thus obsessively focused on the needs of the consumer according to Ramaswamy. He should know as he spent fifteen and a half years at Google, and many members of his team at Neeva are Google alumni. By not being a slave to ads, Neeva can avoid tracking every consumer action, and instead just focus on data that improves the search results.

It has been reported that Neeva will charge between $5 and $10 per month for the service.

Take a listen to the podcast episode. Ramaswamy comes across as a formidable leader who can make this work.